High-End Websites That Convert | Private Web Suites & SEO

Websites that rank.
Design that actually converts.

We help businesses build high-end websites that rank and convert.

Struggling with websites and growth efforts that feel stagnant or hard to scale? We build Private Web Suites with clear user journeys, Evergreen SEO Growth for compounding traffic & leads, and High-Conversion Landing Pages that turn traffic into action.

Our Mission to Help You

We help high-net-worth institutions and DTC founders build high-end digital experiences that rank and convert.

Premium services deserve premium websites. When design feels cluttered, cheap, or disconnected, it creates doubt and signals risk. We build Private Web Suites that match the standards of elite clients, establishing clarity, authority, and trust.

A great website also needs visibility. Through Evergreen SEO Growth, we create consistent inbound demand for your business without relying solely on paid ads. For launches and campaigns, we design High-Conversion Landing Pages grounded in UX and sales psychology.

Everything works as one system. Website, landing pages, and SEO are aligned into a single, intentional user journey. Our approach blends UX heuristics with proven sales principles so marketing feels human, credible, and effortless to buy from.

Our Solutions:

Private Web Suite

We design private, high-end website experiences that establish authority, credibility, and lasting search dominance for institutions that manage capital, risk, and reputation.

What's Included:

1. Basic branding kit

Every website comes with a basic branding kit. This includes:

2. Business & content strategy

The most crucial part is a full write-up of your landing page. We take copywriting very seriously, because it can either make or break your user journey.

3. High-end custom website

You’ll get a fully functional and discoverable high-end website for your business. Visitors who view your website will engage with a clear, strategic user journey that builds trust, showcases your expertise, and drives them toward conversion.

4. Technical SEO foundation

We do a one-time on-page SEO setup that optimises your website’s structure, meta tags, headings, and internal links to make it fully discoverable by search engines. This ensures your site attracts the right audience, supports marketing efforts, and drives more qualified traffic and conversions from day one.

Additionally, we help clients rank on 1st page of Google and improve their appointment rates through Monthly SEO. Ready to outrank your competitors? Connect with us to discuss.

Outrank your competitors: We focus on improving keyword rankings and increasing your website’s visibility toward page-one positions on Google.
Google Business Profile conversion optimisation: Once rankings stabilise, we optimise your Google Business Profile to increase website clicks and call clicks.
40% chance of clicking into your site (if ranked #1)

5. Google business profile setup

We’ll set up your Google Business Profile to help you show up in local searches. This increases credibility and makes it easier for potential customers to find your business.

6. Lifetime insurance support

We offer ongoing technical support and updates so your site stays secure, fast, and up-to-date. Every project comes with free lifetime support (refer to option 1 below).

Lifetime support options:

Lifetime Support (included)
Covers basic updates such as text or image changes only. No technical, layout, or design support. This service is covered by a one-time support fee.
Monthly Insurance Support
We highly recommend monthly support to keep your site healthy. It works like insurance, preventing issues before they become costly. Think of us as your in-house caretaker, handling technical issues, broken links, backups, updates, and load speed optimisation every month.
Ad-Hoc Support
For clients who prefer not to commit monthly, support is available per task, charged by time and effort. This carries more risk, as issues are addressed only after they occur, and recovery can take time.

Evergreen SEO Growth

Built for institutions and corporate companies seeking consistent inbound demand without depending on paid advertising.

This long-term SEO focuses on compounding organic leads through lasting search authority, technical stability, and high-intent keyword visibility that grows month after month.

Ideal for organisations that:

Require stable lead flow without ongoing ad spend
Operate in competitive or trust-sensitive industries
View SEO as a long-term business asset, not a campaign

What's Included:

1. Search Strategy & Keyword Analysis

2. Technical SEO & Site Health Management

3. On-Page & Conversion-Focused Optimisation

4. Content Strategy for Long-Term Rankings

5. Authority & Trust Signals

6. Monthly SEO Performance Reporting

7. Google business profile setup

High-Conversion Landing Page

Premium Design

We help Direct-to-Consumer (DTC) founders, including coaches, agents, and healthcare providers, build high-conversion landing pages grounded in sales and UX psychology, so ad campaigns launch with maximum effectiveness.

This is a core foundation every DTC founder should have before posting videos, running ads, or investing in SEO.

What's Included:

1. Basic branding kit

Every landing page comes with a basic branding kit. This includes:

2. Full content writing & voice style

The most crucial part is a full write-up of your landing page. We take copywriting very seriously, because it can either make or break your conversions.

Every paragraph and wordings are written with intention and rooted in UX heuristics and sales principles.

We keep all our copywriting short and simple. Let’s be real, people don’t convert from long or complicated messaging. They convert when the copy speaks directly to their pain, desires, or identity.

That’s why using ChatGPT is not a complete solution here. We need to incorporate your target audience pain points, determine your preferred voice (e.g. clear, empathetic, or bold driven), and structure the entire content of your landing page so your visitors immediately understands, resonates, and eventually take action.

3. Design structuring (UX & Psychology-backed)

Apart from making the landing page aesthetic and beautiful, we know exactly what layout builds trust instantly.

We use proven UX heuristics and psychology-backed principles to structure your sections, prioritise your content, and make the entire customer journey easy to navigate and take action.

4. User understanding & value proposition

In this stage, we take time to discuss and understand what are your users’ main pain points, and identify your value propositions and unique selling points of your services.

This allows us to position and frame your brand uniquely to stand out against your competitors.

5. A high-conversion landing page

A landing page can turn 1 in 5 visitors into leads.

You’ll get a high-conversion landing page that can be used to reduce friction, build trust, and maximise conversions.

Your landing page is strategically designed for content prioritisation, sales-driven user experience, and layout optimisation. Every layout, headline, and call-to-action is designed with intention.

6. Optimised Google search appearance

We don’t overlook this detail. Once your landing page is complete, we help write conversion-focused copy for your search results.

This is especially important if you are publishing your site on Google or running SEO or ads.

7. Google profile setup

We’ll set up your Google Business Profile to help you show up in local searches. This increases credibility and makes it easier for potential customers to find your business.

8. Domain & hosting setup

We handle domain connection and hosting setup to ensure your site is properly configured and accessible.

9. Conversion tracking setup

We install and verify conversion tracking so you can see what happens after a customer interacts with your videos or ads. Whether they purchased a product, signed up for your newsletter, or submitted a contact form.

Without it, you’re unable to optimise spend or prove advertising effectiveness, leading to wasted money and missed opportunities.

10. Lifetime insurance support

We offer ongoing technical support and updates so your site stays secure, fast, and up-to-date. Every project comes with free lifetime support (refer to option 1 below).

Lifetime support options:

Lifetime Support (included)
This covers only basic updates such as text or image changes only. No technical, layout, or design support included. This service is covered by a one-time support fee.
Monthly Insurance Support
We highly recommend monthly support to keep your site in good health. It works like insurance for your website, helping to prevent issues before they become costly problems. Think of us as your in-house monthly caretaker for your site. This includes prevention and resolution of technical issues, fixing broken links, regular backups, site and plugin updates, and load speed optimisation. Payment is made upfront for 3 months at a time.
Ad-Hoc Support
For clients who prefer not to commit to a monthly plan, we offer support on a per-task basis, with charges depending on the time and effort required for each request. However, this approach carries more risk, as issues are often addressed only after they occur. When problems arise, they usually need to be resolved quickly, but recovery can take time.

Need more support? Explore our additional areas of expertise.

UX/UI Design

Create experiences that delight users and drive results. We bring a professional, systematic approach to every project.

Direct Access to UX Lead: Work directly with a UX designer previously at UOB.
Fast Turnarounds & Iterations: Quickly implement changes and refine designs without delays.
Full Design System: Consistent, scalable components for your product.
User Journey & Flow Mapping: Visualise and optimise the complete user experience.
Pixel-Perfect & UX-Driven Decisions: Every element is designed for clarity, usability, and impact.
Ready for Multi-Step Approval & Developer Handoff: Design complex UX flows and hand off assets accurately for seamless implementation.

General Designs

We provide professional designs that capture attention and communicate your brand effectively.

Basic Logo & Brand Design: Simple, memorable, and aligned with your brand identity.
Poster, Banner & Brochure Designs: Eye-catching visuals for print or digital campaigns.
Business Brand Guide Deck: Standardise your brand’s voice, visuals, and guidelines.
Namecard Designs: Create a lasting first impression with premium, well-crafted cards.

We are a small team, but we'll outperform the big agencies

Most brands shout louder. We listen deeper.
We are a boutique marketing agency you can rely on.

If you’re here looking for a big agency that guarantees 100 leads in 30 days, throws pushy salespeople at you, feels transactions, or makes flashy promises with slow replies and no real strategy, we’re not the one for you.

We’re not just a service provider, we believe in working with you, not just for you.

We do less “marketing tactics” and more human understanding. That means fewer shortcuts, more intention, and a hands-on partnership that is truly committed to your growth. No more rushed, robotic, or templated work.

If that’s what you’re looking for, we intentionally keep our partner list small, so we can give each brand the attention they deserve.

Why businesses rely on us

UX Marketing Advantage

We apply UX heuristics & principles across every marketing touchpoint. From websites to landing pages, and SEO, everything is designed to feel intuitive, familiar, and easy to act on. When people don’t have to think, they’re more likely to trust and convert.

Reliable Strategy & Execution Process

Businesses trust us because we don’t just plan and execute. We understand your goals, guide you through each step, and make sure every action actually works for your growth.

No Big Agency Fees

We skip the bloated costs of big agencies. Our small, focused team deliveres high-quality design and marketing solutions that drive real sales. Efficiently and affordably.

Genuine Partnership

We’re in this for the long run. Every project comes with lifetime support. No unnecessary charges and no poor “one-off” quality. Just a reliable, hands-on, and genuine partnership. When you grow, we grow together. It’s never transactional with us.

Hear from our clients

Our clients love working with us, just read what they have to say!

Kelvin Neo | ERA, Executive Group Division Director

I engaged Zinia for a 3-month introductory ads management service, and I must say, it was a smooth and professional experience throughout. Communication was clear, and the strategies implemented were thoughtful and well-targeted. Even though I’m now shifting my focus to explore Chinese short video content, I truly appreciate the work and effort put into helping me kickstart my digital marketing journey. Highly recommended for anyone looking for dedicated and reliable ad management support!

FAQs

Looking for clarity? WhatsApp us and let’s talk it through.

What is UX Marketing?

We apply UX heuristics & principles across every marketing touchpoint. From landing pages to videos, ads, and SEO, everything is designed to feel intuitive, familiar, and easy to act on. When people don’t have to think, they’re more likely to trust and convert.

Why brands should adopt UX Marketing?

User-Centered Design in Marketing
Your marketing touchpoints (landing pages, ads, videos, websites) are designed around how your users actually think, behave, and make decisions. E.g. Using simple navigation, action-driven CTAs, and emotional factors to reduce frustrations.
Emotional & Psychological Alignment
Your marketing messages are aligned with users’ needs, pain points, and motivations. E.g. A fitness app highlighting convenience for busy professionals rather than just listing features.
Seamless Journey Across Channels
Consistency in branding, messaging, and usability across landing pages, ads, social media, and websites. E.g. When your user click your FB ad, it leads them to a landing page that matches the look, tone, and promise of the ad.
Data-Driven Iteration
We apply A/B testing and performance analytics to keep what works and refine marketing materials. E.g. Testing different ad creatives to see which ad converts better.

Without UX Marketing, brands risk creating confusing, frustrating, or impersonal experiences that drive users away and waste marketing spend.

Which should I do first, SEO or Ads?

The right choice depends on your business goals, timing, and priorities. Organic search and paid ads play different roles in bringing in leads.

When SEO is the better choice? Choose SEO first if you’re building for lasting visibility and sustainable lead generation.

Why SEO matters:

SEO helps your website appear in unpaid search results when people are actively looking for what you offer.
Organic search drives more overall web traffic than paid ads, with about 53 % of all website traffic coming from SEO, and around 15 % from paid search ads according to industry data.

Best use cases for prioritising SEO:

Your business has a long sales cycle or depends on credibility and trust.
You’re focused on reducing ongoing lead costs over time.
You want your website to become a consistent source of organic leads.
You’re willing to invest months of optimisation before seeing peak results.

SEO builds authority and compounding traffic that doesn’t stop when you stop paying for clicks. This makes it one of the most reliable long-term lead channels for many service-oriented and informational businesses.

When Ads are the better choice? Choose ads first if you need fast, predictable leads right now.

Why paid ads perform well:

Ads put your business at the top of search results immediately, giving you instant visibility.
You can target specific audiences, keywords, and intents with precision.
Paid strategies are especially useful when you need quick traction for a launch, promotion, or short campaign.

Best use cases for prioritising ads:

You’re launching a new service or offer and need leads immediately.
You want to test messaging or demand before investing heavily in SEO.
The market is highly competitive and SEO may take longer to show results.
You prefer controlled budget and targeting compared to waiting for organic growth.

Paid ads typically cost money per click or impression, and once your budget stops, the traffic stops too.

For many businesses the strongest strategy uses both SEO and ads together:

Use ads to generate early leads and learn what converts.
Use those insights (keywords, landing page messaging) to fuel your SEO content strategy.
Over time, as your SEO traffic grows, you can rebalance ad spend toward retargeting or special promotions.

Do I really need SEO for my business?

Monthly SEO keeps your website competitive, visible, and consistently improving in search engine rankings. Google’s algorithm and your competitors are constantly evolving. Without ongoing SEO, your site can quickly fall behind.

What happens if you skip monthly SEO for 6 months?

No keyword targeting – Your site won’t show up for potential customers.
Drop in rankings: Competitors doing SEO will outrank you.
Decline in traffic: Fewer people find your site, meaning fewer leads.
Unnoticed technical issues: Slow site speed & errors.

Key tasks include:

Improving keyword rankings and strengthening your website’s visibility toward page-one positions on Google
Optimising new blog posts or pages (if any)
Fixing SEO errors (e.g., broken links, duplicate content)
Building high-quality backlinks
Managing business citations and listings
Optimising Google Business Profile to improve conversion metrics, including website clicks and call clicks, using data from Google Business Profile insights.

Why should I hire you for a landing page?

Because you need one that actually converts.

You might be thinking:

“I already have traffic. Why aren’t they buying?”
“Do landing pages really work?”
“Who can I trust to build one that actually converts?”

You’ve seen the courses, the templates, the so-called “proven” funnels.

But most businesses still struggle to get consistent sales.

The problem is not because of the traffic. It’s the conversion.

Unlike generic templates or agencies who focus only on visuals, we build landing pages that speak to your customer’s pain points, build trust fast, and drive action.

With the right wordings, psychological triggers, and structure from the start, you’re paying just a one-time fee. And you’ll likely make your money back faster than you think.

Should I run traffic to a landing page or my website?

Always a landing page.

Imagine someone is searching for a specific solution, like a product to treat acne scars. But when they click your ad, you send them to a homepage filled with moisturisers, anti aging creams, sunscreen, and more.

Now they have to dig through everything just to find what they came for. That creates friction, and most users will bounce.

It’s the same with ads. If someone clicks on your ad for a specific service, like gas fitting, but lands on a generic homepage with ten other services, you’ve already lost their attention.

A landing page is like a targeted skincare product. Focused, relevant, and designed to address exactly what the customer is looking for. No distractions. No confusion.

That’s why we always recommend sending ad traffic to a dedicated landing page that speaks directly to the user’s intent. It converts better. Every time.

Do you guarantee results?

No. Honest marketing never does. We guarantee a strategic, UX-led process designed to increase clarity, confidence, and conversion potential.

Generally, from our experience, if you’re running ads with a $500/month budget over 3 months, and you already have a solid social media presence and an optimised landing page, you can typically see around 8 or more quality leads per month. This is just an average; results can vary depending on your industry.

Why should I go with you?

Because we actually care. We don’t just deliver and disappear. I work closely with you to make sure everything we create serves a real purpose. Whether it’s getting more leads, building up your website & ranking, or making your brand look more trustworthy.

I keep my process lean and personal so you’re never stuck in a system or ghosted when you need help.

How do payments work?

We follow a standard payment structure to ensure a smooth collaboration. Typically, all payments are due upfront before the services begin for each 3-month period. This helps us secure a committed partnership and allows us to invest in your brand’s success with necessary planned marketing resources and cover the setup period.

Custom payment plans can be discussed based on the scope of the project.

Give me 30 minutes and I'll reveal EXACTLY how to build high-end digital experiences that scale and convert.

For a limited time, you can book a FREE no-obligation 30-minute session with me and you'll walk away with a proven execution framework that will grow your brand in 6 months.

Bonus: For February only, get 20% off your first purchase.

Please note: sessions fill up quickly, so fill out the form below and secure your place now to receive a free strategy session for your monthly growth!

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Websites that rank.
Design that actually converts.

We help businesses build high-end websites that rank and convert.

Our Mission to Help You

Our Solutions:

Private Web Suite